AboutWhy Framebook exists.
The short answer: because you have already designed this document, and doing it again for the next client is not design work.
Every studio that has delivered more than a handful of identities has built the same document more than once. The pages are always the same pages — logo, minimum size, clear space, palette, type scale, misuse — and the layout is yours, and it is good, because you designed it.
Then you build it again. By hand. For the next client. With a different orange.
Framebook exists because that second build is not design work. It is transcription. The thinking happened the first time, and everything after it is moving a logo into a frame and retyping a hex code — an afternoon, or a week, spent producing something you had already decided.
So Framebook does the transcription. You author the guideline once, in Figma, the way you would have anyway. You tell it which layers hold the brand. Then every client after that is a file you generate rather than a file you rebuild.
What it believesThree things, held firmly.
Most of the decisions in this product come out of one of these.
The template should be yours.
A generator that ships its own layouts makes every client look like every other client who used it. Framebook’s templates are a place to start, not the point.
The output is a Figma file.
Not a PDF, not a locked export. If you cannot open it, rename a layer and nudge something four pixels, it is not a finished document — it is a picture of one.
Only the brand data changes.
Your grid, your spacing, your hierarchy, your decisions. Framebook fills the parts that vary between clients and leaves the parts that do not.
What it won’t doJust as important.
A tool is as much what it refuses as what it offers.
It will not design your guideline.
Framebook has no opinion on whether your clear-space rule should be one symbol width or half of one. That is your call, and it belongs in your template.
It will not put its name on your work.
No badge, no footer credit, no watermark on the free version. The document leaves as yours.
It will not hold your work hostage.
Cancel and everything you have already generated stays exactly where it is — in your own Figma account, untouched.
Design the brand
Framebook the rest.
Turn your logo, colors and type into a complete, editable brand guideline right inside Figma.
Frequently asked questionsGot questions about Framebook?
We’ve got answers.
What is Framebook?
Framebook is a Figma plugin that turns your logo, colors, typography, and brand assets into a complete, editable brand guideline.
Does Framebook work directly in Figma?
Yes. Your guideline is generated directly inside Figma and stays fully editable.
Can I use my own brand guideline template?
Yes. With Framebook Pro, you can turn your existing Figma guideline into a reusable template and use it again for future clients.
Do I have to use a Framebook template?
No. You can start with one of Framebook’s templates or create your own reusable template.
What does the free version include?
You can try Framebook for free and generate the first 3 pages of a guideline. Upgrade to Pro to generate the complete guideline.
What’s included in Framebook Pro?
Framebook Pro includes complete guideline generation, all Framebook templates, unlimited brands, custom templates, and fully editable Figma output.
How much does Framebook cost?
Framebook Pro is $19/month, or $90/year when billed annually.
Can I cancel anytime?
Yes. You can cancel your subscription at any time. You’ll keep access until the end of your current billing period.